By Ajit Weekly Newslife
New Delhi, June 24 (Ajit Weekly Newslife) With the launch of the Signum Collection, created in collaboration with world-renowned porcelain artisan Rosenthal, Swarovski takes a seat at the table.
“The partnership between Swarovski and Rosenthal is yet another way through which we are breaking boundaries and building new bridges. This exclusive collection of tableware epitomizes the renovated image of Swarovski as well as its dedication to the highest standards of craftsmanship, thanks to the combination of the unmatched know-how provided by Rosenthal and the new creative vision of Swarovski that we have initiated in 2021 and we are proudly expanding with each new launch,” says Michele Molon, Swarovski CEO.
Each piece is thoughtfully made to highlight moments of joy while simultaneously showcasing the heritage and craftsmanship of two innovative brands, designed by Swarovski’s Creative Director, Giovanna Engelbert, and developed with the porcelain experts from Rosenthal.
“With this collection we offer a new way of embellishing your daily life. Just like we are adorning ourselves with jewellery, we get the joy from decorating our lives through this whimsical yet elegant collection of porcelains that adorn our tables,” says Giovanna Engelbert, Swarovski Creative Director.
Inspired by the 19th century Austrian art movement, with its modern approach towards arts and craftsmanship, the collection is colourful yet sophisticated with a retro futuristic vibe. Rosenthal’s extreme attention to detail and in-depth knowledge of their craft results in a range that is as artistic as it is usable. The German company, who stands alone for their award-winning designs, has interpreted this new entry point into the crystal lifestyle in a vibrant selection of moreish candy colours.
“We are passionate about producing porcelain collections that conceive exceptional memories and bring people together all over the world, a vision very much in line with Swarovski’s – creating sparks of joy and imagination with every interaction. Signum is the unity of these two ambitions, made real,” says Mads Ryder, Rosenthal CEO.
The Swarovski x Rosenthal Signum Collection is a richly detailed representation of brand heritage. With this collection, Swarovski is introducing its brand pattern for the very first time, a translation of the brand’s octagonal motif. Just as the octagon, the Swarovski brand colors of blue, green, yellow, and pink are captured in graphic designs, edged with golden accents (per Rosenthal) – another detail that links to Swarovski’s heritage and craftsmanship in designing and creating jewellery. The stylish swan-engraved, cut-crystal lids are a feature of the collection and add an extra dose of luxury to an already enchanting range, as do the centre stamps featuring a golden Swarovski Swan.
From forms to printing to the application of delicate and hand painted decor details, each is a representation of Rosenthal’s craftsmanship and expertise.
Including tea sets, espresso sets, and full dining services, the complete collection is available in verdant green and is designed to stand alone or be customised with select pieces in the other colourways. Offering the opportunity to curate your own tablescape, individual pieces can be combined to radiate a sense of diverse, contemporary cool.
With a touch of art and alchemy, the Collection honours l’art de la table-the pleasure of setting a table-with a fresh approach to modern living.
The collection will be available online in June and in stores in July 2022.
(Ajit Weekly Newslife can be contacted at Ajit Weekly Newslife@ians.in)
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