23 C
Ontario
Wednesday, August 4, 2021

UK To Limit Junk Food Advertisements To Tackle Obesity In Children


UK To Limit Junk Food Advertisements To Tackle Obesity In Children

The likelihood that overweight people will suffer from covid has focused attention on the problem. (File)

London:

The British government said Thursday it will bring in an evening watershed for junk food ads in a move to tackle the nation’s obesity problem.

The state-funded National Health Service (NHS) estimates that some 10 per cent of four- and five-year-olds are obese, a figure that climbs to 20.2 per cent for those aged 10 and 11, or one in five.

It adds that one in four adults are obese, with cheap, high-calorie foods blamed in part.

From the end of next year, television and on-demand channels will not be allowed to advertise food high in fat, sugar and salt before 9:00 pm.

Public health minister Jo Churchill said the new policy aimed to protect children from “unhealthy advertising” and “wipe billions off the national calorie count”.

It cited analysis of advertising from 2019 that found that almost 60 per cent of ads on the main commercial TV channels between 6:00 pm and 9:00 pm were for foods high in fat, sugar and salt.

There will be some exceptions for foods that fall in these categories but are relatively unprocessed and healthy — such as marmite or honey — and for small and medium-sized food businesses.

The new rules do not ban all junk food promotion online, despite calls for this from campaigners including celebrity chef Jamie Oliver.

Junk food companies will be able to put out content that is not paid-for, such as on their brands’ social media pages and blogs.

Prime Minister Boris Johnson’s government is seeking to “level up” health inequalities in more disadvantaged regions of the country.

The likelihood that overweight people will suffer worse outcomes from Covid-19 infection has focused attention on the problem.

PM Johnson himself has struggled with his weight, blaming it for contributing to his battle to shrug off Covid-19 last year, which saw him spend several days in intensive care.

He has since boasted of giving up “late-night cheese” and been spotted running with a personal trainer in a park near his Downing Street office.

“I am fitter than a butcher’s dog, thanks basically to losing weight,” he said in September last year.

(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)



Source link

Latest news

Cavalry FC rallies to beat FC Edmonton 2-1

Daan Klomp scored the go-ahead goal in the 71st minute, and Cavalry FC rallied to beat FC Edmonton 2-1 on Tuesday in Canadian...

10 football players to keep an eye on during the 2021 CFL regular season

The CFL is resuming play after cancelling the 2020 season due to the COVID-19 pandemic. READ MORE: CFL unveils its COVID-19 game cancellation policy The...

Rahul Dev opens up about feeling ‘guilt’ for dating Mughda Godse after wife’s death: ‘There were many things’ | Bollywood

Actor-model Rahul Dev has said that once his son was aware of his relationship with Mughda Godse, he felt no need to 'hide'...

Kraft Seeds Premium Quality Khurpi or Khurpa (3 inch)

Price: (as of - Details) Product Description ...
Related news

Cavalry FC rallies to beat FC Edmonton 2-1

Daan Klomp scored the go-ahead goal in the 71st minute, and Cavalry FC rallied to beat FC Edmonton 2-1 on Tuesday in Canadian...

10 football players to keep an eye on during the 2021 CFL regular season

The CFL is resuming play after cancelling the 2020 season due to the COVID-19 pandemic. READ MORE: CFL unveils its COVID-19 game cancellation policy The...

Rahul Dev opens up about feeling ‘guilt’ for dating Mughda Godse after wife’s death: ‘There were many things’ | Bollywood

Actor-model Rahul Dev has said that once his son was aware of his relationship with Mughda Godse, he felt no need to 'hide'...

Kraft Seeds Premium Quality Khurpi or Khurpa (3 inch)

Price: (as of - Details) Product Description ...